Gen Z Is Bringing The Gig Economy To Corporate America

Business Insider has previously reported that younger professionals are increasingly prioritizing their work-life balance, and unlike their elders, eschewing management roles to better preserve their mental and physical well-being. Research shows they also lean toward gig work more than other generations, with more than half of all Gen Z professionals taking up freelance positions in 2023 rather than traditional 9-to-5 jobs, according to a survey from the jobs platform Upwork.

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