The questions and pressures are landing squarely on top of five of your enduring responsibilities: the five jobs I named in Part I. Setting direction. Aligning your team. Allocating resources. Removing what’s in the way. Modeling the behavior you want to see. Let’s break down each one and show how AI is reshaping the expectations around it.

Setting Direction: AI Forces Clarity

Your compelling vision and clear organization direction has never been about what tools to adopt. For example, your CRM or ERP are important investments, but that’s just infrastructure to enable your vision and the value your organization creates. The direction you and your team set for the organization is about what you stand for, what you are building, and what you’re willing to say no to. 

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